Youth Travel Market Research ahead of 2018’s Year of Young People

Edinburgh Tourism Action Group (ETAG), in partnership with Youth Travel Edinburgh want to gain greater insight into Edinburgh’s youth market sector to find out what attracts young travellers to the city in order to improve its offerings.  

Youth travel has become one of the fastest growing segments of international tourism, representing more than 23% of the over one billion tourists traveling globally each year.

By 2017, it’s expected that young travellers will surpass business travellers in the number of international arrivals and revenues generated; by 2020 there will be almost 300 million international youth trips per year.

Many countries and destinations realise that welcoming youth travellers can translate to high value for their destinations and the UK’s role as a global youth destination has never been more important. Aside from London, Edinburgh is the top UK destination for the youth and student travel market.

Scotland’s Year of Young People 2018 offers Edinburgh a significant opportunity to showcase the Youth Travel offer and ultimately increase the value of the market to Edinburgh, and the rest of Scotland.

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